Lead generation for software companies

Done-for-you cold email for B2B software and SaaS. We find the people who own the problem your product solves, email them from your brand, and hand you Sales Ready Leads, prospects who replied and want to hear more. Your team runs the demo and closes.

Work with us
00:34
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Kenny Renes  Feb 11, 2025
to Sam ▾
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Hi Sam,

Thanks for your email.

You triggered my attention.

Call me on Tuesday morning and we'll talk!

Best,
Kenny

Outbound for B2B software

LeadPocket runs outbound for software companies that sell to businesses. We build the list, write the emails, send them under your brand and qualify every reply. You get the conversations without hiring and ramping an SDR team.

What is a Sales Ready Lead? A prospect that matches your ideal customer profile and has replied to our outreach saying they want to learn more. Not a click. Not an open. A real reply from a decision-maker with genuine interest. You take it from there.

It is written and sent by real humans, not AI templates. We have been running cold email since 2017. Prospects never know a third party is involved. They see your company, and they reply to you.

When cold email works for software, and when it doesn't

It works when you sell to businesses and a customer is worth real money. If one customer pays a few thousand a year or more, a handful of new ones covers the month.

It's a harder fit for low-priced self-serve tools. If a customer pays $20 a month, you need a lot of them, and ads or a free plan usually get them cheaper. If that's you, we'll say so on the first call.

Who we target for you

We target by the problem your product solves, not just a job title. Common buyers:

How our lead generation works

Four steps, done for you.

1

Onboarding & list building

We map your ideal customer with you, then build the list by hand. The people who own the problem, at companies that fit.

2

Email strategy & copy

A first email plus a 2 to 3 step follow-up. It leads with the problem and the result, not the feature list.

3

Outreach & follow-ups

We send, follow up and handle the common objections. Unsubscribes, auto-replies and out-of-office never reach you.

4

Sales Ready Lead handoff

Interested replies go straight to your inbox, the same day. Your team books the demo and closes.

Messaging that lands with software buyers

Software buyers get a demo request every day. Yours stand out because they lead with:

Why cold email beats hiring an SDR

An in-house SDR means a salary, a tool stack and months of ramp before the first real conversation. If they leave, the pipeline leaves with them. With us you get the sending setup, list building, copy and reply handling, live in 3 to 6 weeks.

Your product domain sends your app emails, password resets and invoices. It should never send cold email. We set up and warm up separate sending domains just for your campaign, so your product's email keeps landing. B2B cold email is legal when done right: we follow CAN-SPAM in the US, rely on GDPR legitimate interest for business contacts in the EU, use a transparent sender identity and honor every opt-out.

Made for businesses who want quality leads at scale

Campaign stats: 898 sequences started, 3.01% reply rate, 27 replies, 15 positive replies
Campaign stats: 3,290 sequences started, 3.5% reply rate, 125 replies, 60 positive replies
Campaign stats: 5,160 sequences started, 1.94% reply rate, 100 replies, 10 positive replies
Campaign stats: 2,603 sequences started, 2.12% reply rate, 55 replies, 10 positive replies

Your own dedicated sending setup

Running on autopilot, built and run by us only for your campaign.

Around 600 emails a day, with every Sales Ready Lead sent to you the same day.

3 months to start, then month to month.

Work with us

The monthly fee covers everything: domains and inboxes, warm-up, list building and verification, copy, sending, reply handling and a weekly report. Domain replacements are included too. See everything that's included.

What to expect

Plan for 3 to 6 weeks from kickoff. The first 2 to 3 weeks are setup, copywriting and domain warm-up, which cannot be rushed without hurting deliverability. The first Sales Ready Leads usually arrive around week 3 to 4.

Cold email creates demand rather than capturing people already searching, so it converts lower than inbound. Most clients close around 10 to 20% of Sales Ready Leads, depending on the offer, price and sales process. We don't promise a fixed number of leads or clients. What we commit to is the sending volume, aimed only at buyers who fit your ICP, with every interested reply sent straight to you.

Common questions

Do you book demos?

No. We send you the reply the moment a prospect says they're interested, and your team books the demo. You stay in control of how the first call goes.

Will this affect our product's email deliverability?

No. Cold email goes out from separate domains we set up just for the campaign. Your main domain, and the app emails it sends, are never touched.

Does this work for self-serve SaaS?

Usually not. It works best when one customer is worth a few thousand a year or more. For low-priced self-serve tools, ads or a free plan tend to be cheaper. We'll tell you honestly on the first call.

Can you target companies that use a specific tool?

Often, yes. For many tools we can find the companies that use them, which is one of the best ways to reach buyers ready to switch. We'll confirm what's possible for your market on the first call.

What is a Sales Ready Lead (SRL)?

A Sales Ready Lead is a prospect who matches your ideal customer profile and has replied to our cold email outreach expressing genuine interest in learning more about your offer. We only count a lead when the reply shows real interest and intent in learning more about your product or service.

How many leads will I get?

We commit to the sending volume, around 600 emails a day once everything is warmed up, not to a lead count. How many of those emails turn into interested replies depends on your offer, your price and your market as much as on the sending.

The screenshots on this page are real campaigns we're running, so you can see the range. On our first call we'll give you an honest estimate for your market.

Let's work together

Tell us about your business and we will get back to you with next steps. Include as much detail as you can.

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