Case studies / Case #5
A logistics software company came to us to reach construction and engineering consulting companies. We built the list, wrote the emails and handled every reply.
Work with usof all responses turned into sales leads
Construction is not an industry people think of as reachable by email. A third of all responses turned into sales leads anyway.
Construction people are easy to reach if you talk to them like construction people. The usual mistake is a tech company writing to a construction COO the way it would write to another tech company. Our emails skipped the software talk and said what's in it for them, in a few lines.
Most of the companies were local or statewide firms, where the CEO or COO still runs operations day to day. At that size, the person reading the email is often the person who decides.
The average open rate was 67.71%. We report it because we tracked it, but treat it lightly: since 2021, Apple Mail and some security tools load emails automatically, which inflates open rates. The response-to-lead rate is the number that matters.
Most cold email is written from the seller's side. Ours is written from the buyer's: just enough to make them curious, in as few words as it takes. Here's what a campaign like this looks like now.
Built by hand around the target customer and the decision-makers above. Every contact verified before a single email goes out.
A first email plus a 2 to 3 step follow-up, written by humans for that one audience. Short, specific, with a small ask.
Dedicated domains and inboxes, warmed up for weeks, sending around 600 emails a day. The client's main domain is never touched.
We filter out the noise and forward every Sales Ready Lead the same day. The client runs the conversation and closes.
Tell us about your business and we will get back to you with next steps. Include as much detail as you can.
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