Lead generation for marketing agencies

Done-for-you lead generation for marketing agencies that want new clients without waiting on referrals. We find the businesses that need what you sell, email them from your agency's brand, and hand you Sales Ready Leads, prospects who replied and want to talk. You pitch and close.

Work with us
00:34
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Kenny Renes  Feb 11, 2025
to Sam ▾
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Hi Sam,

Thanks for your email.

You triggered my attention.

Call me on Tuesday morning and we'll talk!

Best,
Kenny

Cold email lead generation for agencies

LeadPocket runs outbound for marketing, creative, design and web agencies. We build the list, write the emails, send them under your agency's name and qualify every reply. What lands in your inbox is a Sales Ready Lead.

Agencies are some of the clients we run campaigns for right now.

What is a Sales Ready Lead? A prospect that matches your ideal customer profile and has replied to our outreach saying they want to learn more. Not a click. Not an open. A real reply from a decision-maker with genuine interest. You take it from there.

It is written and sent by real humans, not AI templates. We have been running cold email since 2017. Prospects never know a third party is involved. They see your agency, and they reply to you. Want to sell lead generation to your clients instead? That's our white-label program.

Referrals are great. Until they stop.

Most agencies grow on referrals and word of mouth. It works, but you can't turn it up. One quiet quarter and the pipeline is empty, right when the team you hired needs work.

Cold email is the channel you control. You pick who hears from you, and how many. Ads for agency services are expensive and full of price shoppers. Marketplaces are a race to the bottom. Cold email puts you in front of the exact companies you want as clients, before they start shopping around.

Who we target for you

Every agency has its own sweet spot. We build your list around yours: industry, company size, location and title. Typical buyers:

How our lead generation works

Four steps, done for you.

1

Onboarding & list building

We map your ideal client with you, then build a list by hand of the companies that fit. Real decision-makers, matched to your niche.

2

Email strategy & copy

A first email plus a 2 to 3 step follow-up, written in your agency's voice. It leads with the result you get clients, not a list of services.

3

Outreach & follow-ups

We send, follow up and handle the common objections. Unsubscribes, auto-replies and out-of-office never reach you.

4

Sales Ready Lead handoff

Only genuine replies land in your inbox. You run the call, send the proposal and close.

Messaging that gets agencies replies

Business owners get pitched by agencies every week. "We do SEO and social" gets deleted. Your emails lead with:

Why cold email fits agencies

Retainers are recurring and worth thousands a month. One new client can pay for months of outreach. And the buyer is easy to find: the founder, the CEO or the head of marketing. That's exactly where cold email makes sense.

Your agency's main domain never sends a cold email. We set up and warm up separate sending domains just for your campaign, so your real domain and its reputation stay safe. B2B cold email is legal when done right: we follow CAN-SPAM in the US, rely on GDPR legitimate interest for business contacts in the EU, use a transparent sender identity and honor every opt-out.

Made for businesses who want quality leads at scale

Campaign stats: 898 sequences started, 3.01% reply rate, 27 replies, 15 positive replies
Campaign stats: 3,290 sequences started, 3.5% reply rate, 125 replies, 60 positive replies
Campaign stats: 5,160 sequences started, 1.94% reply rate, 100 replies, 10 positive replies
Campaign stats: 2,603 sequences started, 2.12% reply rate, 55 replies, 10 positive replies

Your own dedicated sending setup

Running on autopilot, built and run by us only for your campaign.

Around 600 emails a day, with every Sales Ready Lead sent to you the same day.

3 months to start, then month to month.

Work with us

The monthly fee covers everything: domains and inboxes, warm-up, list building and verification, copy, sending, reply handling and a weekly report. Domain replacements are included too. See everything that's included.

What to expect

Plan for 3 to 6 weeks from kickoff. The first 2 to 3 weeks are setup, copywriting and domain warm-up, which cannot be rushed without hurting deliverability. The first Sales Ready Leads usually arrive around week 3 to 4.

Cold email creates demand rather than capturing people already searching, so it converts lower than inbound. Most clients close around 10 to 20% of Sales Ready Leads, depending on the offer, price and sales process. We don't promise a fixed number of leads or clients. What we commit to is the sending volume, aimed only at buyers who fit your ICP, with every interested reply sent straight to you.

Common questions

Do you work with agencies right now?

Yes. Creative and marketing agencies are among the clients we run campaigns for today. We keep client names private, the same way we'd keep yours.

How is this different from your white-label program?

This page is about winning clients for your own agency. White-label is for agencies that want to sell lead generation to their clients under their own brand. Some agencies do both.

Will cold email hurt my agency's reputation?

Not when it's done right. Emails go out from separate domains we set up, so your main domain is never at risk. The emails are short, relevant and only go to companies that fit. It reads like a founder reaching out, not a blast.

We're a niche agency. Can you target that narrowly?

Yes, and narrow is better. A tight ideal client means better lists, sharper copy and more replies. We build the list by hand around the exact companies you want.

What is a Sales Ready Lead (SRL)?

A Sales Ready Lead is a prospect who matches your ideal customer profile and has replied to our cold email outreach expressing genuine interest in learning more about your offer. We only count a lead when the reply shows real interest and intent in learning more about your product or service.

How many leads will I get?

We commit to the sending volume, around 600 emails a day once everything is warmed up, not to a lead count. How many of those emails turn into interested replies depends on your offer, your price and your market as much as on the sending.

The screenshots on this page are real campaigns we're running, so you can see the range. On our first call we'll give you an honest estimate for your market.

Let's work together

Tell us about your business and we will get back to you with next steps. Include as much detail as you can.

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