Frequently asked
questions

A Sales Ready Lead is a prospect who matches your ideal customer profile and has replied to our cold email outreach expressing genuine interest in learning more about your offer. We only count a lead when the reply shows real interest and intent in learning more about your product or service.

We ran pay-per-lead for almost 10 years. Then cold email got a lot harder. In 2026 Microsoft basically closed the door on cold email, and everyone else got much stricter. Before, one inbox could safely send 30 to 50 emails a day. Now it's 10 to 15.

So getting real volume takes a lot more inboxes and domains, built just for your campaign. The monthly fee pays for that setup. It's what lets us send around 600 emails a day for you instead of 80.

Everything. Domains, inboxes, warm-up, list building and verification, copy, sending, handling every reply, and the weekly report. If a domain needs replacing, that's on us too. There's no per-lead charge on top.

We commit to the sending volume, around 600 emails a day once everything is warmed up, not to a lead count. How many of those emails turn into interested replies depends on your offer, your price and your market as much as on the sending.

The screenshots on our pricing page are real campaigns we're running, so you can see the range. On our first call we'll give you an honest estimate for your market.

Typically 3 to 6 weeks from kickoff. The first 2 to 3 weeks go toward setup, copywriting, and domain warm-up, a process that can't be rushed without hurting deliverability. Once campaigns are live, leads start arriving as replies come in. Most clients see their first leads in week 3 or 4.

Emails go out under your brand name, from domains we set up just for your campaign, so your main domain's reputation stays safe. Prospects see your name and your company. No one knows a third party is involved.

Yes. B2B cold email is legal in most markets when done correctly. In the US, it's governed by CAN-SPAM. In Europe, GDPR permits outreach to business contacts under legitimate interest in a professional context. We follow best practices including transparent sender identification, opt-out compliance, and targeting only relevant decision-makers at relevant companies.

We've run campaigns across professional services, SaaS, design and creative agencies, IT services, staffing, background check services, web design, and more. It works best for B2B offers with a clear decision-maker and a meaningful contract value, where one or two closed deals pay for the month.

We need three things: a clear description of your ideal client (industry, company size, decision-maker title), a description of what you offer and the problem it solves, and sign-off on the sending domains we set up for you. Everything else (research, copy, infrastructure, sending, and follow-ups) is handled by us.

Follow-ups and common objections are built into the sequence from the start. We typically run 2 to 3 step campaigns, and we manage every incoming reply, filtering out unsubscribes, auto-replies, and out-of-office messages so that only genuinely interested prospects reach your inbox.

Cold email creates demand rather than capturing existing intent, so conversion rates are structurally lower than inbound channels like Google Ads or referrals. Most clients close 10 to 20% of Sales Ready Leads, depending on offer strength, pricing, and their sales process. The math works when one or two closed deals cover the monthly fee.

3 months to start. That gives the new domains time to warm up and get to full speed, so you're judging real numbers. After that it's month to month and you can stop any time.

When we kick off. The first weeks are real work: buying and warming up your domains, building your list and writing your copy. Sending ramps up from week 3 and is at full speed by month 2.