White-label lead generation
for agencies

Sell cold email to your clients.
We run it under your brand.

Add done-for-you cold email lead generation to your agency without hiring anyone. We research, write, send and qualify, all under your client's name. Your clients see you. We stay invisible.

You keep the relationship and the margin. We handle the domains, the sending, the follow-ups and every reply.

Become a partner

How our white-label partnership works

🤝

You bring the client

Sell cold email as part of your offer. We give you the pitch, the positioning and an honest estimate for their market, so you close it with confidence.

🏷️

We run it white-label

We set up inboxes and domains, build the list, write the emails and send, all under your client's brand. Our name never appears.

📬

You deliver the leads

Interested replies land the same day. You report the wins to your client while we stay behind the scenes.

📈

You keep the margin

One flat monthly price per client. Mark it up however you like. Predictable costs, nothing to explain away.

What your client sees. And what they don't.

They see

  • Emails going out under their own name and brand.
  • Sending domains set up just for their campaign, so their main domain is never at risk.
  • Interested prospects replying, ready to talk.
  • Your agency, reporting the results.

They never see

  • LeadPocket. Not in the emails, not in the domains, not anywhere.
  • The setup: around 40 inboxes, warm-up, list building.
  • The noise: unsubscribes, out-of-office and "not interested" stay with us.
  • A team you had to hire.

White-label service vs. white-label software vs. hiring

Most "white-label lead generation" you'll find is software: a branded tool your team still has to run. Here's what each option actually leaves on your plate.

LeadPocket (white-label service)White-label softwareHire an SDR
Buys and warms up domainsWe doYour teamYour hire
Builds and verifies the listWe do, around 4,500 decision-makers a monthYour teamYour hire
Writes the emailsWe do, by handYour team (or AI templates)Your hire
Handles every replyWe do. You get interested ones onlyYour teamYour hire
Your time per clientThe client relationshipRunning the whole campaignManaging a person
CostOne flat monthly feeSubscription plus your team's hoursSalary, tools and data

What every client campaign includes

The first 90 days with a new client

Weeks 1 to 3: setup and warm-up. We buy the domains, set up the inboxes and warm them up. Meanwhile we build the list and write the copy. This part can't be rushed.

Weeks 3 to 6: ramp up. Sending starts small and goes up every week. First interested replies usually land in week 3 or 4.

Month 2 onwards: full speed. Around 600 emails a day, every weekday. Interested replies the same day, a report every week.

Tell your client this up front. Clients who know week 1 is setup stay. Clients who expect leads on day 3 don't.

Who it's for

  • Marketing, web design and SEO agencies whose clients keep asking "can you get us more leads?"
  • Branding and creative agencies that want a recurring service next to project work.
  • Fractional sales leaders and consultants who need pipeline for clients without building a team.
  • CRM and RevOps agencies that set up the system and want something to fill it.

It works best when your client sells B2B, has a clear decision-maker to email, and one or two closed deals pay for the month. Not sure a client fits? Ask us before you pitch.

New to reselling? Read our guide: how to offer cold email lead generation to your clients without hiring anyone.

LeadPocket
"LeadPocket has helped us close several big enterprise customers, even covering appointment costs many times. What is more important though, is that they have been working with us, as part of our team, helping to formulate the best value proposition so we don't spend time on this part of the process (lead generation and appointment scheduling)." Alex Chapko, Co-Founder & CEO, Newzmate (acquired by Piano)

White-label lead generation: common questions

What is white-label lead generation?

It's lead generation you sell as your own. A provider does the work (research, emails, sending, replies) and your client only ever sees your agency's brand. You own the client relationship and set the price.

With LeadPocket that means cold email: we run the whole thing under your client's name and hand over the interested replies.

Will my client know LeadPocket is involved?

No. Emails go out under your client's name, from domains we set up for their campaign. Our name isn't in the emails, the domains or anything your client sees. Prospects only ever see your client. Your client only ever sees you.

Is white-label lead generation the same as white-label software?

No, and it's the big difference. White-label software gives you a branded tool, but your team still has to buy domains, warm them up, build lists, write the emails and answer every reply. With a white-label service like ours, all of that is done for you. You sell it and manage the relationship.

How much does it cost, and what can I charge?

One flat monthly fee per client campaign, the same every month, with everything included: domains, inboxes, warm-up, list building, copy, sending and reply handling. No per-lead charges on top. You get a quote after a short call about your client's market. See what's included.

What you charge your client is up to you. Mark it up, or bundle it into your retainer.

Do you hand over replies or book the meetings?

We forward interested replies the same day they come in, to any address you give us: yours, your client's, or both. Unsubscribes, out-of-office and "not interested" stay with us. You or your client take it from the reply to the call.

How many leads will each client get?

We commit to sending volume, around 600 emails a day per campaign once it's warmed up, not to a lead count. Replies depend on your client's offer, price and market as much as on the sending. Before you pitch a client, we'll give you an honest estimate for their market, so you never promise numbers you can't hit.

Can you run campaigns for several of my clients at once?

Yes. Every client gets their own sending setup, around 40 inboxes on new domains, so one client's campaign never affects another's deliverability.

What do you need from me to launch a client?

Three things: who your client sells to (industry, company size, decision-maker title), what they sell and the problem it solves, and sign-off on the sending domains we set up. We do the rest.

How long until my client sees leads?

The first 2 to 3 weeks are setup and domain warm-up, which can't be rushed without hurting deliverability. Sending ramps up from week 3, and the first interested replies usually land in week 3 or 4. Full speed by month 2.

Is there a contract?

3 months to start for each client campaign, so the domains have time to warm up and you're judging real numbers. After that it's month to month.

White label or private label lead generation: what's the difference?

For lead generation, people use the terms the same way: someone else does the work and you sell it under your brand. "White label" is the more common term for services. Whatever you call it, check that the provider's name never shows up to your client.

Simple and agency friendly

A dedicated sending setup for each client campaign, running on autopilot

100% white-labeled. Your client never sees us

One flat monthly fee. Mark it up however you like

Become a white-label partner

See everything that's included