Case studies  /  Case #7

Case study: branding and marketing agency in Asia

A branding and marketing agency based in Asia came to us to reach logistics, luxury, F&B, energy and real estate companies. We built the list, wrote the emails and handled every reply.

Work with us
30.39%

of all responses turned into sales leads

The campaign

What the numbers say

Agencies often assume big brands only hire through networks and pitches. The replies in this campaign came from luxury, hospitality and finance names that most agencies would call out of reach.

Here's why it works: there's a person behind every fancy title. A VP at a luxury house reads email like anyone else. They respond to something relevant, short and clearly about them. Sending to the top, founders, CEOs, CMOs and VPs, meant every email reached someone who could say yes to bringing in an agency.

The client stayed with us for about six years.

The average open rate was 77.15%. We report it because we tracked it, but treat it lightly: since 2021, Apple Mail and some security tools load emails automatically, which inflates open rates. The response-to-lead rate is the number that matters.

How we'd run this campaign today

Most cold email is written from the seller's side. Ours is written from the buyer's: just enough to make them curious, in as few words as it takes. Here's what a campaign like this looks like now.

1

The list

Built by hand around the target customer and the decision-makers above. Every contact verified before a single email goes out.

2

The copy

A first email plus a 2 to 3 step follow-up, written by humans for that one audience. Short, specific, with a small ask.

3

The setup

Dedicated domains and inboxes, warmed up for weeks, sending around 600 emails a day. The client's main domain is never touched.

4

The replies

We filter out the noise and forward every Sales Ready Lead the same day. The client runs the conversation and closes.

Let's work together

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