Case studies / Case #8
A design-to-factory product development company came to us to reach consumer electronics and consumer goods startups. We built the list, wrote the emails and handled every reply.
Work with usof all responses turned into sales leads
The client takes a product from idea to prototype to factory. Startups building a physical product need exactly that, and the founders are easy to find. One in three responses turned into a sales lead, and the leads kept coming for the year the client was with us.
At a startup, the founder and the product lead are the whole buying committee. Emailing them directly skips the procurement process that slows down selling to larger companies.
The average open rate was 70.13%. We report it because we tracked it, but treat it lightly: since 2021, Apple Mail and some security tools load emails automatically, which inflates open rates. The response-to-lead rate is the number that matters.
Most cold email is written from the seller's side. Ours is written from the buyer's: just enough to make them curious, in as few words as it takes. Here's what a campaign like this looks like now.
Built by hand around the target customer and the decision-makers above. Every contact verified before a single email goes out.
A first email plus a 2 to 3 step follow-up, written by humans for that one audience. Short, specific, with a small ask.
Dedicated domains and inboxes, warmed up for weeks, sending around 600 emails a day. The client's main domain is never touched.
We filter out the noise and forward every Sales Ready Lead the same day. The client runs the conversation and closes.
Tell us about your business and we will get back to you with next steps. Include as much detail as you can.
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