Case studies / Case #9
An accounting and bookkeeping firm came to us to reach small and medium businesses in internet, banking, insurance, consulting, architecture and commercial real estate. We built the list, wrote the emails and handled every reply.
Work with usof all responses turned into sales leads
14% is lower than most of our case studies, and we show it anyway. Not every campaign converts at 40%.
Two things made it hard. The audience was broad, six industries of small businesses. And bookkeeping is a commodity: every business already has someone doing it, and there was nothing special in the offer, no free review or standout deal, to give people a reason to switch. We still got the client leads, but fewer per reply.
Compare it with the Squarespace designer below: same kind of small business buyer, but a free, useful offer took that campaign from 5% to 37%.
The average open rate was 59.75%. We report it because we tracked it, but treat it lightly: since 2021, Apple Mail and some security tools load emails automatically, which inflates open rates. The response-to-lead rate is the number that matters.
Most cold email is written from the seller's side. Ours is written from the buyer's: just enough to make them curious, in as few words as it takes. Here's what a campaign like this looks like now.
Built by hand around the target customer and the decision-makers above. Every contact verified before a single email goes out.
A first email plus a 2 to 3 step follow-up, written by humans for that one audience. Short, specific, with a small ask.
Dedicated domains and inboxes, warmed up for weeks, sending around 600 emails a day. The client's main domain is never touched.
We filter out the noise and forward every Sales Ready Lead the same day. The client runs the conversation and closes.
Tell us about your business and we will get back to you with next steps. Include as much detail as you can.
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