Case studies / Case #10
A freelance Squarespace designer came to us to reach small businesses and nonprofits whose website runs on Squarespace. We built the list, wrote the emails and handled every reply.
Work with usof responses turned into sales leads on the latest email, up from 5%
Same designer, same service, same kind of prospect. The only thing that changed was the email.
A month-to-month "maintenance as a subscription" offer, then "Can I send you the details?"
6,369 people. 91 replies. 5 sales leads.
5%
of responses turned into sales leads
"Are you the right person to talk to about small updates on your Squarespace site?"
5,558 people. 57 replies. 11 sales leads.
19%
of responses turned into sales leads
A personal intro that says how the designer found them, a problem every small business site has, and an offer: "I'll look at your site and tell you what I'd change."
5,512 people. 122 replies. 45 sales leads.
37%
of responses turned into sales leads
Numbers as of November 2026. Version 3 is still running.
Real replies to version 3, with names and companies removed.
Version 1 talked about the service. Version 3 talked about them. It said how the designer found them (their site runs on Squarespace), named a problem almost every small business site has (nobody's job is to keep it updated), and offered something useful for free: a list of what the designer would change on their site.
That gave people an easy reason to say yes. Same audience, same service, seven times the share of replies that turned into leads.
It's the lesson behind every case we've run. Write from the buyer's side, give just enough to make them curious, and make replying easy.
Most cold email is written from the seller's side. Ours is written from the buyer's: just enough to make them curious, in as few words as it takes. Here's what a campaign like this looks like now.
Built by hand around the target customer and the decision-makers above. Every contact verified before a single email goes out.
A first email plus a 2 to 3 step follow-up, written by humans for that one audience. Short, specific, with a small ask.
Dedicated domains and inboxes, warmed up for weeks, sending around 600 emails a day. The client's main domain is never touched.
We filter out the noise and forward every Sales Ready Lead the same day. The client runs the conversation and closes.
Tell us about your business and we will get back to you with next steps. Include as much detail as you can.
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