Case studies / Case #1
A marketing software company for publishers came to us to reach online newspapers and magazines. We built the list, wrote the emails and handled every reply.
Work with usof all responses turned into sales leads
The software helped publishers get more clicks and more revenue out of the content they already had. The people who own that number have clear titles, Audience Development and Online Marketing, so every email went to someone whose job was the problem the software solved.
We wrote in English for Europe and Asia, and in Spanish for Latin America. The client closed NewsCorp, a run of newspaper groups across Europe, and some of the biggest groups in Latin America, including Grupo Reforma in Mexico. The company was later acquired.
The average open rate was 60.76%. We report it because we tracked it, but treat it lightly: since 2021, Apple Mail and some security tools load emails automatically, which inflates open rates. The response-to-lead rate is the number that matters.
Most cold email is written from the seller's side. Ours is written from the buyer's: just enough to make them curious, in as few words as it takes. Here's what a campaign like this looks like now.
Built by hand around the target customer and the decision-makers above. Every contact verified before a single email goes out.
A first email plus a 2 to 3 step follow-up, written by humans for that one audience. Short, specific, with a small ask.
Dedicated domains and inboxes, warmed up for weeks, sending around 600 emails a day. The client's main domain is never touched.
We filter out the noise and forward every Sales Ready Lead the same day. The client runs the conversation and closes.
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