Case studies / Case #6
A health and pension benefits provider came to us to reach recruitment and accounting firms. We built the list, wrote the emails and handled every reply.
Work with usof all responses turned into sales leads
Cold email works outside the US. This campaign ran in the UK, under GDPR, emailing business contacts in a professional context under legitimate interest, with a clear sender and an easy opt-out. If anything, UK firms were easier to reach than we expected.
Recruitment and accounting firms are people businesses. Hiring and keeping staff is their biggest cost, so health and pension benefits are a board-level topic. That's why the list went to CEOs and CFOs as well as HR.
The average open rate was 64.77%. We report it because we tracked it, but treat it lightly: since 2021, Apple Mail and some security tools load emails automatically, which inflates open rates. The response-to-lead rate is the number that matters.
Most cold email is written from the seller's side. Ours is written from the buyer's: just enough to make them curious, in as few words as it takes. Here's what a campaign like this looks like now.
Built by hand around the target customer and the decision-makers above. Every contact verified before a single email goes out.
A first email plus a 2 to 3 step follow-up, written by humans for that one audience. Short, specific, with a small ask.
Dedicated domains and inboxes, warmed up for weeks, sending around 600 emails a day. The client's main domain is never touched.
We filter out the noise and forward every Sales Ready Lead the same day. The client runs the conversation and closes.
Tell us about your business and we will get back to you with next steps. Include as much detail as you can.
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