Case studies  /  Case #4

Case study: employee training SaaS for HR teams at large companies

An employee training software company came to us to reach companies with more than 500 employees. We built the list, wrote the emails and handled every reply.

Work with us
37.17%

of all responses turned into sales leads

The campaign

What the numbers say

The filter here was company size, not industry. Above 500 employees, training is a real budget line with a dedicated owner, so the list could cut across every industry and still reach the right buyer.

Pairing training leaders with HR VPs covered both the person who feels the problem and the person who signs off on the budget. Replies came from companies like Hulu and Uber.

The average open rate was 65.34%. We report it because we tracked it, but treat it lightly: since 2021, Apple Mail and some security tools load emails automatically, which inflates open rates. The response-to-lead rate is the number that matters.

How we'd run this campaign today

Most cold email is written from the seller's side. Ours is written from the buyer's: just enough to make them curious, in as few words as it takes. Here's what a campaign like this looks like now.

1

The list

Built by hand around the target customer and the decision-makers above. Every contact verified before a single email goes out.

2

The copy

A first email plus a 2 to 3 step follow-up, written by humans for that one audience. Short, specific, with a small ask.

3

The setup

Dedicated domains and inboxes, warmed up for weeks, sending around 600 emails a day. The client's main domain is never touched.

4

The replies

We filter out the noise and forward every Sales Ready Lead the same day. The client runs the conversation and closes.

Let's work together

Tell us about your business and we will get back to you with next steps. Include as much detail as you can.

Form not showing? Open it on our contact page.