Lead generation for background check companies

Done-for-you cold email lead generation for background screening companies. We research your buyers, email them from your own brand, and hand you Sales Ready Leads, prospects who replied and want to hear more. You run the conversation and close.

Work with us
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Kenny Renes  Feb 11, 2025
to Sam ▾
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Hi Sam,

Thanks for your email.

You triggered my attention.

Call me on Tuesday morning and we'll talk!

Best,
Kenny

Cold email lead generation for background check companies

LeadPocket runs done-for-you lead generation for background check and screening companies. We find the right buyers, email them under your brand and domain, and qualify the replies. What lands in your inbox is a Sales Ready Lead.

What is a Sales Ready Lead? A prospect that matches your ideal customer profile and has replied to our outreach saying they want to learn more. Not a click. Not an open. A real reply from a decision-maker with genuine interest. You take it from there.

It is written and sent by real humans, not AI templates. We have been running cold email since 2017. Prospects never know a third party is involved. They see your brand, and they reply to you.

Who we target for you

Screening is referral and inbound heavy, and the in-market buyers are hard to reach at scale. We go get them for you. We build your list from the people who buy background checks:

How our lead generation works

Four steps, done for you, run the same way as the rest of the site and tuned for screening.

1

Onboarding & list building

We map your ideal customer profile with you, then manually build a list of the buyers who need screening. Real decision-makers, matched to your ICP.

2

Email strategy & copy

We write your cadence: a first email plus a 2 to 3 step follow-up. Human copy that leans on what matters in screening, sent from your brand.

3

Outreach & follow-ups

We send, follow up and handle the common objections. We filter out unsubscribes, auto-replies and out-of-office, so noise never reaches you.

4

Sales Ready Lead handoff

Only genuine replies land in your inbox as Sales Ready Leads. You run the sales conversation and close.

Messaging that lands with screening buyers

Your buyers care about specific things, and your emails speak to them directly:

Why cold email fits background screening

Screening contracts are recurring, sticky and high value. The decision-maker is identifiable and reachable by business email. One closed client can pay for the cost of many leads over the life of the contract, which is exactly where pay-per-lead outreach makes sense.

We protect your primary domain the whole way. Outreach goes out from a dedicated sending domain that we set up and warm up, so your main domain and its reputation stay safe. And B2B cold email is legal when it is done right: we follow CAN-SPAM in the US, rely on GDPR legitimate interest for business contacts in the EU, use a transparent sender identity, and honor every opt-out. Fitting, for a vertical that sells compliance.

What's included, and what you provide

We handle

  • Prospect research and list building
  • Email copywriting and sequences
  • All outreach and follow-ups
  • Objection handling
  • White-label delivery under your brand
  • Deliverability and domain setup
  • Monitoring, reply management and reporting

You provide

  • Your ideal customer profile: industry, size, decision-maker title
  • A short description of your offer and the problem you solve
  • Sign-off on the sending domain setup

Simple pricing

One-time setup fee: US$800

then US$150 per Sales Ready Lead delivered

No retainer, no recurring platform or management fees, no long-term contract.

Pause or cancel anytime, and pay only for leads we deliver. We only win when you win.

Work with us

Your setup fee covers prospect research and list building, copywriting and sequence creation, sending infrastructure (domain config, warm-up and deliverability checks) and campaign launch. No recurring fees on top. See the full pricing page.

What to expect

Plan for 3 to 6 weeks from kickoff. The first 2 to 3 weeks are setup, copywriting and domain warm-up, which cannot be rushed without hurting deliverability. The first Sales Ready Leads usually arrive around week 3 to 4.

Cold email creates demand rather than capturing people already searching, so it converts lower than inbound. Most clients close around 10 to 20% of Sales Ready Leads, depending on the offer, price and sales process. We do not promise a fixed number of clients. What we promise is real, qualified replies from buyers who fit your ICP.

Common questions

What is a Sales Ready Lead (SRL)?

A Sales Ready Lead is a prospect who matches your ideal customer profile and has replied to our cold email outreach expressing genuine interest in learning more about your offer. We only count a lead when the reply shows real interest and intent in learning more about your product or service.

How is pay-per-lead different from a monthly retainer?

With a retainer, you pay a fixed monthly fee regardless of results. With LeadPocket, you pay a one-time setup fee of US$800, then US$150 only for each qualified lead we deliver. If we don't produce leads, you don't keep paying. It aligns our incentives with yours completely, we only win when you win.

What does the $800 setup fee cover?

The setup fee is a one-time cost that covers everything needed to launch: prospect research and list building, email copywriting and sequence creation, sending infrastructure setup (domain configuration, warm-up, and deliverability checks), and campaign launch. There are no recurring platform or management fees on top of this.

How long before I start seeing leads?

Typically 3–6 weeks from kickoff. The first 2–3 weeks go toward setup, copywriting, and domain warm-up, a process that can't be rushed without hurting deliverability. Once campaigns are live, leads start arriving as replies come in. Most clients see their first leads in week 3 or 4.

Do you send from my domain and brand?

Yes. All outreach is fully white-labeled emails go out under your brand name and domain (or a dedicated sending subdomain we set up to protect your primary domain's reputation). Prospects see your name, your company, and your email address. No one knows a third party is involved.

Is cold email legal?

Yes. B2B cold email is legal in most markets when done correctly. In the US, it's governed by CAN-SPAM. In Europe, GDPR permits outreach to business contacts under legitimate interest in a professional context. We follow best practices including transparent sender identification, opt-out compliance, and targeting only relevant decision-makers at relevant companies.

What industries do you work with?

We've run campaigns across professional services, SaaS, design and creative agencies, IT services, staffing, background check services, web design, and more. The model works best for B2B offers with a clearly defined decision-maker and a meaningful contract value, typically anything where one closed deal justifies the cost of several leads.

What do I need to provide to get started?

We need three things: a clear description of your ideal client (industry, company size, decision-maker title), a description of what you offer and the problem it solves, and access to or sign-off on the sending domain setup. Everything else (research, copy, infrastructure, sending, and follow-ups) is handled by us.

How do you handle follow-ups and objections?

Follow-ups and common objections are built into the sequence from the start. We typically run 2–3 step campaigns, and we manage incoming replies filtering out unsubscribes, auto-replies, and out-of-office messages so that only genuinely interested prospects reach your inbox.

What conversion rate should I expect from lead to closed client?

Cold email creates demand rather than capturing existing intent, so conversion rates are structurally lower than inbound channels like Google Ads or referrals. Most clients close 10–20% of Sales Ready Leads, depending on offer strength, pricing, and their sales process. The math works well when your average contract value is meaningfully higher than the cost per lead.

Can I cancel anytime?

Yes. There's no long-term contract or monthly commitment. You can pause or stop campaigns at any time. You only ever pay for leads that are actually delivered.

Let's work together

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