Why SMBs should consider cold email as a sales channel in 2023

Why is cold email relevant for SMBs?

Cold email can be an effective way for small and medium-sized businesses (SMBs) to reach out to potential customers and generate leads. In fact, cold email has been shown to be one of the most effective tactics for generating leads for SMBs. There are a few reasons why SMBs should explore cold email as a sales channel in 2023.

Cold email is cost (and time) effective

First, cold email allows SMBs to reach out to a large number of potential customers quickly and efficiently. Because cold email can be outsourced to white-label cold email agencies like LeadPocket, SMBs can send out a large number of emails without having to spend a lot of time and resources on the process.

This means that SMBs can reach out to a larger number of potential customers in a shorter amount of time, increasing their chances of making a sale.

Better yet — if the agency gets paid based on their actual campaign performance, this channel becomes a low-risk opportunities for companies of any size and budget.

Segmentation is key

Second, cold email allows SMBs to target their outreach efforts. Because SMBs have a limited marketing budget, they need to make sure that they are reaching out to the right people.

With cold email, SMBs can use segmentation and other targeting techniques to ensure that they are reaching out to potential customers who are most likely to be interested in their products or services. This allows SMBs to maximize the impact of their outreach efforts and increase the likelihood of making a sale.

Our personalized cold email templates are a very easy way to make sure that you’re sending the right copy to your potential clients and aren’t wasting any business opportunities.

Cold email is just the first step

Third, cold email can help SMBs build relationships with potential customers. Cold email can be used to introduce a business and its products or services to potential customers by simply starting a conversation with them. The same way that no customer walks into a car dealership asking to buy a car -any car- immediately, you shouldn’t expect your customers to be ready to buy from you right away.

Cold emailing can help SMBs establish a relationship with potential customers and make it more likely that they will make a purchase in the future. This is one of the main pillars of account-based marketing, buildin a connection with potential customers and walk them through the sales funnel until they are ready to buy.

Overall, cold email is a valuable tool for SMBs looking to generate leads and make sales in 2023. By using cold email, SMBs can reach out to a large number of potential customers quickly and efficiently, target their outreach efforts, and build relationships with potential customers.

If you’re looking to scale up your lead generation efforts in 2023, let’s chat.