How White Label Lead Generation Works
What is Lead Generation and Why Should I Care?
Let’s start off by describing what a lead is.
According to Aaron Ross, author of the B2B sales bible “Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com” :
A lead is a prospect that has responded positively in some way to show their interest in what you have to offer.
A lead is, therefore, the first stage future new clients go through after learning about your product or servlce. Not all leads will end up becoming ciients, but all of your clients were leads at some point.
Leads are the coal that keeps your sales locomotive running at full speed. Your organization needs an aggressive lead generation strategy in place to make sure that your sales team always has new leads to sell to.
What is White Label Lead Generation?
In the same book, Aaron talks about the importance of separating your sales teams into at least two groups: those who are 100% focused in generating leads and those who are 100% focused in closing new businesses. The objective of the lead generators is to pass on new qualified opportunities to the closers.
Unfortunately, hiring and training a lead generation team requires a significant upfront investment (salaries, training, tools) and it usually takes them several months to get up to speed. This could mean months in which your sales team isn’t closing as many deals as they should just because they don’t have enough leads to work with.
That’s where working with a white label lead generation team can solve this issue.
A white label generation agency, such as LeadPocket, takes care of your lead generation efforts by assuming activities such as:
Defining your ideal target profile
Creating lists of potential clients
Crafting cold-email campaigns
Sending emails and follow ups
Qualifying responses and assigning leads to your sales team
The best part about working with a white label lead generation agency is that, unlike sales teams, we only charge based on the number of leads generated — meaning that the agency takes care of your prospection efforts and only get paid if and when they actually deliver.
Why is it Called White Label Lead Generation?
White label lead generation efforts are performed on your company’s (or your clients’, if you’re an agency) behalf by a thrid-party agency.
Here’s an example.
At LeadPocket, we create an outreach-dedicated email domain to prevent any email deliverability issues, which also keeps your prospects from realizing that they're being contacted by a 3rd party agency.
If your company’s email domain is
mycompany.comwe’ll register
mycompany.co to make sure that the lead transfer process goes smoothly.
This also works for agencies who want to white label our lead generation services and offer them to their clients. As we’ll mention futher down in this article, our white label lead generation service allows agencies to externalize their cold email services with us, without the end customer knowning that the services are actually being contracted by a 3rd party agency.
How Can a White Label Lead Generation System Help My Business?
White Label Lead Generation for Startups
For companies that are currently in the early stages of their sales development, working with a white label lead generation agency can help them remove the initial investment of having to hire a lead generation team. This also allows startup founders to focus on what truly matters, which (among many other things) means showing up to sales meetings and closing more deals.
White Label Lead Generation for Established Businesses
If you’re a mature, established business in which your sales team is still generating their own outbound leads, you’re not maximizing the capacity of your sales closers. By externalizing your lead generation efforts you’ll allow your sales professionals to be able to focus on what they excel at: selling.
White Label Lead Generation for Agencies
LeadPocket helps agencies offer lead generation services to their clients. Our white-label offering helps marketing agencies generate more sales for their clients through cold-email. We never communicate with your client directly so they won’t know that the work is being contracted by a 3rd party agency.
Are you ready to start generating more sales opportunities? Contact us to learn more about our pay-per-lead offering.