How Working With A Cold Email Lead Generation Agecy Can Speed Up Your Growth
What Is Cold Email Lead Generation?
Cold email is a great way to get new clients, but it's always good to work with the pros. In this article, we'll learn why cold email is one of the most effective lead generation methods available out there, as well as the benefits of outsourcing your outreach efforts to a dedicated, cold email lead generation agency.
A cold email lead generation agency typically manages dozens of different cold email campaigns at once, which allows them to see what's working and what's not. They're also laser focused on this type of outreach so they can spot new trends and make corrections as they go.
Why cold email is effective
There are thousands of blog posts out there talking about why cold email is so effective, but it’s always good to remind it.
Cold email open rates are typically between 30-70%, depending on the product, the company and the actual email copy itself. That's amazing when you compare it to other marketing approaches, such as cold calling and advertising, whose effectivity has been proven more tricky since it deppends on the performance of third-party platforms. The long-term benefits of a cold email lead generation campaign are far more meaningful than the short-term benefits.
Cold emails are extremely effective because you are contacting decision makers directly, without any intermediaries. At the end of the day, it’s all a numbers’ game. If your cold email campaigns are running every day, you will drastically increase your chances of getting leads to open your email, respond and nurture those leads.
The benefits of outsourcing cold email lead generation to a dedicated agency
If you want to make the most out of your cold email campaigns, make sure you work with a cold email lead generation agency with a strong track record and plenty of experience.
Having a dedicated cold email lead generation agencies managing your campaigns alongside your own emails, they can fill in any gaps you might have in your sales funnel. You can also expect them to create a customized strategy for you that your current team simply doesn't have the time or the expertise to create. Cold emailing has basically become a science lately.
As a result, cold email lead generation agencies are able to run a much more targeted outreach, sending you leads on a consistent basis so your sales team can execute on them and turn these leads into closed deals.
How to find the best cold email lead generation agency
Finding the right cold email lead generation agency can be tricky, especially because there are lots of them and their performance can vary drastcally from one to another. Here are some ideas on how to find an agency that works for you:
Recommendations from colleagues and business partners. They know exactly what you need and can connect you with a cold email lead generation agency they might have worked with in the past.
If you find them via google search, check out their case studies. Make sure they are showcasing stats such as open rates, reply rates and even response-to-meeting rates in their case studies section.
Performance-based lead generation agencies typically work best because it means that they get paid once they deliver. They have skin in the game and therefore their own revenue deppends on your success.
Conclusion
Working with a cold email lead generation agency is one of the most effective lead generation methods available out there, but you still need to work with them to see the best results. In this artcle we’ve seen why cold email works, as well as the benefits of outsourcing your outreach efforts to a dedicated, cold email lead generation agency.
Here at LeadPocket we’ve helped dozens of companies get in touch with their ideal customers. If this is something you’re interested in, feel free to contact us here.